What is Local SEO?
Local SEO – Are you a Western Australian business owner? Maybe you know that you need SEO but you’re unsure what it means? SEO means Search Engine Optimization, or in simple terms it is a variety of methods for improving your rankings for your website so that it shows in a prominent position in the search engines.
As the landscape of the internet is ever changing, it now takes complex strategy and work to rank or merit a page in the SERPS (Search Engine Results Pages), particularly in Google. Competitive niches are increasingly difficult to rank well in which is why Google have placed huge emphasis on user experience, quality content, online social status and relevance.
Online marketing now needs to be of the highest quality now that Google have again raised the bar. This now requires heavy strategic investment in website architecture, promotion and content. Failure to take action and adopt Google friendly SEO strategies will almost certainly result in your site being penalized by Google’s ever more complex algorithms.
SEO for Google is heavily focused on keywords, quality deep links, relevance, user satisfaction, quality content and social online buzz. In its basic form, ranking in Google comes down to a web page being relevant enough for a query, and on a website that is ‘trusted’ enough to rank for it.
Whilst the concepts are similar, local SEO is slightly different.
What types of businesses need it?
In short, any business that gets their clients locally will require local SEO. Whether you are an electrician, retail outlet, doctor, dentist, lawyer or window cleaner. If you have a physical address in Perth, Sydney or Melbourne, and expect people to either visit you or contact you for your services, then local SEO is a must.
How does Local SEO differ from National or even International SEO?
While all of the elements that apply to international and national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local also includes some unique elements.
The first and most important for local SEO is that a claim on a local profile on Google must be made (and other networks as desired.) Your local listing is what will show for localized search results.
The second most important thing is a citation. A citation is any website online that displays your company’s name, address and phone number all on the one page, in the same format as your local listing.
Thirdly is customer reviews. As many reviews as possible, preferably really good ones. The quantity and quality of customer reviews left for your business on your Google Places page is hands down one of the most important local ranking factors.
The above is just the tip of the iceberg for local SEO. Local SEO is an ongoing process to establish your business in the rankings as trustworthy and an authority in what you do.
At Perth Online Services we will create a local SEO plan that best suits your business and budget.
To get a free consultation for Local SEO, please contact us.
We also provide our SEO services nationally throughout Australia. Please contact us for details.
We have successfully carried out SEO for businesses based in various locations including;
Albany, Armadale, Bibra Lake, Brisbane, Bunbury, Clarkson, Cottesloe, Darwin, Fremantle, Forrestfield, Gingin, High Wycombe, Joondalup, Kingsley, Kwinana, Mandurah, Margaret River, Melbourne, Midlands, Mindarie, Morley, Newcastle, Northern Territory, Osborne Park, Perth, Queensland, Rockingham, Scarborough, Stirling, Sydney, Subiaco, Two Rocks, Wanneroo, Wangara, Wembley, Western Australia, Yanchep