From a New Website to Being Recommended by Google AI for Commercial Concrete Searches
AI Visibility Foundation Score: 47 → 91
Industry: Construction
Location: Western Australia
Status: Recommended by Google AI for multiple commercial concrete searches.
The Challenge
Toner-Crete is a Western Australian commercial concrete contractor specialising in commercial concrete construction, concrete footings, industrial concrete, commercial flooring, tilt panel construction and related structural concrete services.
Although the business had extensive industry experience, its new website had very little authority or AI-readability. Google AI had limited understanding of the company’s expertise, reducing its ability to recommend Toner-Crete when businesses searched for commercial concrete contractors.
Starting AI Visibility Foundation Score
47 / 100
Our Objective
Our goal was to help Google AI clearly understand:
- Who Toner-Crete is
- What services they specialise in
- Where they operate
- Why they should be recommended for commercial concrete projects throughout Western Australia
Rather than simply improving rankings, the objective was to improve how AI systems interpret, trust and recommend the business.
What We Implemented
As part of our AI Visibility & Revenue Protection System we completed:
- AI Visibility audit and implementation
- Complete structured data (Schema.org) implementation
- AI-readable homepage redevelopment
- Commercial Concrete Contractors Perth authority page
- Commercial Concrete Flooring Perth service page
- Concrete Footings Perth service page
- Industrial Concrete Perth information page
- Concrete Construction Perth authority page
- Internal entity linking across all commercial services
- FAQ implementation
- AI-readable business entity optimisation
- Ongoing AI monitoring and content development
The Results
Following implementation, Toner-Crete’s AI Visibility Foundation Score increased from:
47 → 91
More importantly, Google AI began recognising Toner-Crete as a recommended commercial concrete contractor for multiple high-value commercial searches.
Google AI Recommendations
Toner-Crete is now referenced by Google AI for searches including:
- Best contractors for commercial concrete
- Best contractors for industrial concrete
- Contractor for commercial concrete footings
Across these searches, Google AI identifies Toner-Crete alongside established commercial contractors while referencing the company’s expertise in:
- Commercial concrete construction
- Industrial concrete
- Concrete footings
- Warehouse slabs
- Heavy-duty commercial concrete projects
Why This Matters
Traditional SEO focuses on improving rankings.
AI Visibility focuses on ensuring AI platforms understand your business well enough to recommend it when customers ask questions.
As AI-powered search continues growing, appearing within AI recommendations creates another opportunity for businesses to be discovered before customers even reach traditional search results.
Services Completed
During this project we implemented:
- AI Visibility Setup & Stabilisation
- Structured Data Development
- Entity Optimisation
- Commercial Service Content
- Internal Linking Strategy
- AI Monitoring & Development
Outcome
Today, Toner-Crete has a strong AI-ready foundation that allows Google AI to understand its commercial expertise and recommend the business across multiple commercial concrete searches throughout Western Australia.
AI Visibility Foundation Score
47 → 91
Ready to Improve Your AI Visibility?
If you’d like to know how well Google AI understands your business, start with an AI Visibility Risk Report.
We’ll identify where your business currently stands, how AI platforms interpret your website, and what opportunities exist to improve your visibility and recommendations within AI-powered search.
